Ascentive Capital bridges the gap between university competition and Olympic glory, creating year-round media experiences for sports with proven but underserved audiences.
Millions watch tier-one sports live, on their phones, and on their couches. But what happens to sports that thrive at university level, then vanish until the Olympics? A massive audience sits waiting for content that doesn’t exist. These aren’t fringe sports, they’re proven, underserved.
"These sports captivate millions during the Olympics. We create that same engagement year-round, bridging the gap between university competition and Olympic glory."
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