Acentive Capital
Acentive Capital
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Elevating Underserved Sports. Maximizing Commercial Potential.

Elevating Underserved Sports. Maximizing Commercial Potential.Elevating Underserved Sports. Maximizing Commercial Potential.Elevating Underserved Sports. Maximizing Commercial Potential.

Transform Underserved Sports Into Always-On Entertainment

Tier-one sports work everywhere; live venues, mobile screens, living rooms. Your sport should too.

Ascentive Capital bridges the gap between university competition and Olympic glory, creating year-round media experiences for sports with proven but underserved audiences. 

The Olympic Gap: Where Audiences Wait for Content

THE PROBLEM WE SOLVE

 

Millions watch tier-one sports live, on their phones, and on their couches. But what happens to sports that thrive at university level, then vanish until the Olympics? A massive audience sits waiting for content that doesn’t exist. These aren’t fringe sports, they’re proven, underserved.

The Complete Media Ecosystem for Underserved Sports

Strategic Partnerships

Advanced Technology Platform

Advanced Technology Platform


  • Partner with rights holders to create new commercial entities
     
  • Bridge the university-to-Olympics content void
     
  • Proven media strategies for every screen and venue

Advanced Technology Platform

Advanced Technology Platform

Advanced Technology Platform

 

  • AI-driven video clipping for instant highlights
     
  • Streaming optimized for mobile, TV, and live viewing
     
  • Scalable CRM for continuous audience engagement

Tier-One Production Quality

Post-University Athlete Platform

Post-University Athlete Platform

 

  • Content that works live, on phones, and on couches
     
  • Maintains engagement between Olympic cycles
     
  • Honors the sport’s elite-level competition

Post-University Athlete Platform

Post-University Athlete Platform

Post-University Athlete Platform

 

  • Bridge careers from collegiate to Olympic competition
     
  • Personalized performance analytics for elite athletes
     
  • Showcase non-professional elite competition

Proven Expertise. Unmatched Results.

Jeffrey Lee | Co-Founder & Media Executive

David Guinan | Co-Founder & Digital Executive

David Guinan | Co-Founder & Digital Executive

 

  • VP International, Nielsen-backed G-Mana
     
  • Tripled Lycos UK traffic to 12M monthly users
     
  • Successful exits including BroadcastNow.com
     
  • Advisor to beIN Sports, DAZN, MLB, NHL, ESPN

David Guinan | Co-Founder & Digital Executive

David Guinan | Co-Founder & Digital Executive

David Guinan | Co-Founder & Digital Executive

 

  • Created and launched Cowboy Channel+ to 130K+ subscribers and successful exit.
     
  • Streamed over 950+ rodeos, 9 million hours annually with combined reach of 950m
     
  • 25+ years in media and sports entertainment
     
  • Advised English Premier League, Chelsea FC, and MLTT

Equine | Fencing | Martial Arts | Table Tennis

 "These sports captivate millions during the Olympics. We create that same engagement year-round, bridging the gap between university competition and Olympic glory." 

Your sport captivates millions every four years. Those audiences don’t disappear, they’re waiting.

Contact Us

Let's schedule a meeting

Info@ascentivecapital.com

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